This is a UK Department of Health communications campaign which began in 2008. It aims to encourage the public to practise correct respiratory and hand hygiene when coughing and sneezing, to prevent the spread of germs particularly during the cold and flu season.  The campaign particularly targets mothers with children under 11 years of age. The resource includes press and radio adverts to encourage the public to practice correct respiratory and hand hygiene when coughing and sneezing